The popularization of small-pitch full-color LED displays is still a trend in the future. Speaking of today's full-color LED display technology, it is undoubtedly the focus of attention. Different from the traditional full-color LED display that focuses on outdoor applications, the rapidly emerging small-pitch LEDs have focused their attention on the indoor application market where LEDs have never been involved, and launched a direct confrontation with the strong LCD splicing and DLP splicing.

  In the current indoor full-color LED display field, LCD splicing is the well-deserved NO.1. With its advantages of lightness, thinness and cost economy, it is widely used in many types of places, dominates the low-end market market, and actively penetrate into the high-end application market. However, LCD splicing has always had an obvious shortcoming-the seam problem. Although the seam is rapidly shrinking with the rapid maturity of liquid crystal display technology (currently the minimum is 3.5mm), it is still in the current display technology. , One of the largest patchwork. This is in sharp contrast with the small-pitch full-color LED display that displays completely seamless display. It is also an important reason why traditional LED display manufacturers are optimistic about small-pitch entry into the room.

  1. Small-pitch PK DLP stitching: the picture is not delicate enough, but the application is more flexible

  In the field of large-screen display, DLP splicing has always been known as "zero stitching". It is precisely because of this that it can firmly hold the high-end application market under the strong attack of LCD splicing. Nowadays, it is known as seamless display. The small-pitch LED, undoubtedly "ignored" this killer feature, and even surpassed it, because it achieved a true seamless seam, rather than a reduction in the seam. This is also one of the important reasons why small-pitch LEDs are highly concerned by DLP splicing manufacturers at the beginning of their birth.

  In addition to seamless joints, compared with DLP splicing products, the application of small-pitch full-color LED display products is more flexible, and can be combined with super-fluid elements such as touch, naked eye 3D, 4K, etc., to meet more diversified applications need. However, at present, the fine-pitch LED products cannot compete with the DLP splicing wall in terms of the fineness of the screen display, which means that in some application fields that require a high degree of fineness of the screen, DLP splicing is still the first choice.

  2. Technology is not a problem, high cost performance is the bottleneck

  The development of any display technology is a process of continuous development and improvement, and the small-pitch full-color LED display is naturally no exception. From the comparison with LCD splicing and DLP splicing, it is not difficult to find that, as an emerging technology, small-pitch LED has both outstanding advantages and obvious shortcomings. With the support of the manufacturer, the advantages can be continuously consolidated, and the shortcomings can be gradually repaired. However, in order to obtain the prerequisite for the manufacturers to invest heavily, there must be a large-scale market demand. At this stage, the first problem to be overcome for large-scale popularization is high cost.

  According to industry insiders, at present, the price of 1.9mm small-pitch LED products is equivalent to that of DLP splicing products. Considering the difference in gross profit margin, the cost is even higher than that of DLP splicing products. For users in the affordable industry, under the premise of meeting application requirements, considering the comprehensive cost performance, small-pitch LEDs may not be the first choice.

  However, in the case of limited acceptance in the application market, manufacturers have not reduced their investment in technology upgrades in order to occupy the commanding heights of the industry, which makes the small-pitch LED industry a "relative technology surplus" situation. For example, the minimum pitch in the industry is 0.8mm products, and from the perspective of application, the commercial cost of products below P1.0 is too high, and users still cannot afford it.

  This also means that at this stage, for small-pitch full-color LED display products, it is not the technology that wants to be spliced with the more mature liquid crystal splicing and DLP splicing in indoor applications. The bottleneck is how to ensure that the user's investment value is maximized when the product cost cannot be reduced temporarily. After all, only "value for money" or even "value for money" is the most in line with consumer psychology. Experts believe that this is a test of the manufacturer's comprehensive service capabilities. Whoever can take the lead in making a breakthrough will be able to gain more say in the application market.