With the continuous improvement of our country's material life, the requirements for spiritual and civilized life are also constantly improving, and entertainment consumption has risen sharply, of which the stage art and movie markets are the main consumers. In addition, large-screen display equipment is of course indispensable for movie screening in theaters. In order to seize this huge blue ocean market, LED display manufacturers have begun to deploy small-pitch LED displays and continue to improve their products in response to the requirements of cinemas for displays. How much room does the small-pitch LED display have in the cinema market?

So far, the traditional film market is still dominated by DLP projections. Since Samsung successfully introduced high-definition LED displays to the movie market, many LED display manufacturers have been paying attention to this huge blue ocean market. At present, the technology of small-pitch LED display such as MiniLED, MicroLED and COB developed by LED display manufacturers has been greatly developed. Major LED display manufacturers are no longer limited to traditional indoor LED displays and outdoor LED displays, but have begun to occupy various market segments, and the cinema market is one of them.

According to data from the Motion Picture Association of America, in 2018 alone, the number of global screens increased by 190,000, an increase of 7%, and this was mainly driven by the 13% growth in the Asia-Pacific region. In China, the number of screens exceeded 60,000, an increase of 18.3% over last year, becoming the world's number one. In the future, the number of screens in the movie market will continue to grow. It can be said that there is still a lot of room for development in this segment, and major LED display manufacturers are deploying early.

Assuming that the probability that the small-pitch LED display will replace the traditional screen is 10%, if the cost of each screen is about 1 million yuan, and the market stock is 60,000, then the domestic small-pitch LED display will replace the screen with a market size of 6 billion. Yuan. This huge market is a huge cake for the LED commercial display market. If any LED display manufacturer can seize this huge market share in advance, then who has the right to speak first. Moreover, Samsung has successfully entered the film market and has already mastered part of the right to speak. Domestic LED display manufacturers should not rush to it. After all, the domestic film market is a huge stock market. It is a good breakthrough for the current domestic LED electronic large-screen market, which is becoming saturated, and low-price competition, homogenization deadlock, and Sino-US trade wars.