The street lights not only have the effects of road lighting, but also can decorate the rural environment. In ethnic minority gathering areas and tourist scenic spots, the popularity of national characteristics solar street lights is very high. When paying attention to street lamp products, the production design should be considered from multiple parts, so as to make the appearance of the product meet the folk customs of various places.

When designing the national characteristics of solar street lights, it is necessary to fully understand the level of national culture. Only after the cultural culture of a nation is truly familiar with and knows the root of culture, can the product design achieve the ideal effect in the process of product design. Zhengxiang Lighting, based on the product strategy of "people who have no self, people have me,", the focus of product development has been focused on national characteristics. It has moved towards a professional, personalized, and differentiated development path, thus winning a good market reputation.