The arrival of the new retail era has also created new opportunities for LED display manufacturers to change supply chains, physical stores, and even reconstruct the relationship between manufacturers and customers. How can LED display manufacturers innovate with the help of new retail?

Under the current trend of new retail, many industry giants have joined forces to join the transformation of the retail industry in this new era. And LED display manufacturers also hope to take advantage of the new retail trend to create a better visual and shopping experience for customers and the opportunity to upgrade retail storefronts to drive the growth of the commercial display market. At the same time, the arrival of the new retail era has also created new opportunities for LED display manufacturers to change the supply chain, physical stores and even reconstruct the relationship between manufacturers and customers.

What is new retail? What is the difference between new retail and traditional retail? What industrial opportunities can new retail bring? Ali said that new retail is the reconstruction of the market of people and goods, while JD.com believes that the change in retail is actually the underlying retail infrastructure. Change. Aside from these fancy definitions, we can be sure that the retail industry has reached a new stage of the times and is undergoing a huge change... Then, these will have a significant impact on the LED display manufacturer industry entering the new retail industry. What are the effects?

1. The display terminal scene revolution in retail malls: For traditional physical retail, build beautiful and beautiful stores and shopping centers, provide customers with high-quality products, polite service, and environmental space, lighting, beautiful furnishings, etc. experience. However, such scenarios have been overly "commercialized" for decades, with similar experiences and increasingly less attractive to consumers. At present, the scene creation with large LED screen as the display terminal has begun to be loved by more and more people, especially the LED commercial display products superimposed with technologies such as interaction, big data cloud operation, VR, etc., will definitely become a well-deserved in the new retail field 's darling.

In the future, the terminal scene revolution under new retail should focus on "design, interaction, and experience", grafting scenes with more cross-border elements to meet consumers' emotional needs for personalization and design, and enrich diversified experiences. , forming a new commercial space and atmosphere. The LED screen has become a window for communicating customers' recognition of the value of shopping malls and products.

  2. Changes in the supply chain process of LED display manufacturers: In the era of new retail, the essence of supply chain management of LED display manufacturers has not changed. It is still necessary to integrate and coordinate all links in the chain, such as upstream raw material suppliers. , various sales channels, warehouses, channel distributors, etc., to ensure that the products required by customers are accurately delivered to customers in the shortest time, so as to meet the service level and minimize the cost of the entire system. To achieve this effect, screen companies are required to have data-based logistics information integration capabilities, three-dimensional intelligent storage conditions, and standardized quality control management.

3. Help merchants rebuild their relationship with consumers: The positioning of retail is that all behaviors are guided by consumer demand, break down barriers such as technology and channels, and create the best brand experience. Therefore, in the new retail era, when each customer is closely connected with their own smart phones, shopping malls and store display large screens and other terminals, LED display manufacturers are also faced with helping customers (retail malls, etc.) reconstruct the relationship with consumers. A major test of the relationship between.

How to do it? The core is with data! Who can accurately help merchants grasp consumers' product preferences, consumption paths, consumption habits, membership information, stored value information and other data information, and use big data integration capabilities to further data By analyzing, sorting, and quickly helping merchants to optimize and upgrade their marketing and service experience, whoever can take a big step ahead in the new retail era.

From retail to new retail, there is more than just a "new" word, but new sales scenarios, new business-consumer relationships, and new supply chain processes. While the industry brings changes, customers will also change from new Benefit from retail, enjoy more efficient service and better products. In the future, only LED display manufacturers who really pay attention to efficiency and end-customer experience can truly take advantage of the new retail trend.