The arrival of the new retail era has also created new opportunities for LED display manufacturers to transform the supply chain, physical stores and even restructure the relationship between manufacturers and customers. How can LED display manufacturers innovate with the help of new retail?

In the current new retail market, many industry giants have joined hands to join in the reform of the retail industry in this new era. LED display manufacturers also hope to take advantage of the new retail trend, create better visual and shopping experience for customers, and upgrade retail stores to drive the growth of commercial display market. At the same time, the arrival of the new retail era has also created new opportunities for LED display manufacturers to transform the supply chain, physical stores and even restructure the relationship between manufacturers and customers.

What is new retail? How is the new retail different from the traditional retail? What industrial opportunities can the new retail bring? Ali said that the new retail is the reconstruction of the shopping mall, while JD believes that the change in retail is actually the change in the retail infrastructure behind it. Apart from these fancy definitions, we can be sure that the retail industry has entered a new stage of the era and is undergoing a huge change... What impact will these have on the LED display manufacturer industry when entering the new retail industry?

1、 The display terminal scene revolution of retail malls: For traditional physical retail, build beautiful and beautiful stores and shopping centers to provide customers with high-quality products, courteous services, plus environmental space, lighting, beautiful layout, etc. However, such scenes have been excessively "commercialized" for decades, with similar experiences, and are increasingly less attractive to consumers. At present, the scene building with LED large screen as the display terminal has begun to be loved by more and more people, especially the LED business display products with interactive, big data cloud operation, VR and other technologies, which will certainly become a worthy pet in the new retail field.

The terminal scene revolution under the new retail in the future should focus on "design, interaction and experience", graft more cross-border elements into the scene, meet consumers' emotional needs for personalization, design sense, etc., enrich diversified experiences, and form a new business space and atmosphere. The LED screen has become a window to communicate customers' recognition of the value of shopping malls and products.

2、 Change in the supply chain process of LED display manufacturers: In the new retail era, the nature of LED display manufacturers' supply chain management has not changed. It is still necessary to integrate and coordinate various links in the chain, such as upstream raw material suppliers, various sales channels, warehouses, channel dealers, etc., to ensure that the products required by customers are delivered to customers accurately in the shortest time, Thus, the cost of the whole system can be minimized while meeting the service level. To achieve this effect, screen enterprises are required to have the ability to integrate logistics information with data, three-dimensional intelligent storage conditions, and standardized quality control management.

3、 Help businesses restructure their relationship with consumers: The positioning of retail is that all behaviors are guided by consumer demand, break barriers such as technology and channels, and create the best brand experience. Therefore, in the new retail era, when every customer is closely connected with his/her own smart phone, store display screen and other terminals, LED display manufacturers are also facing a major test to help customers (retail stores, etc.) restructure the relationship with consumers.

How to do it? The most important thing is data! Who can accurately help merchants grasp consumer's product preferences, consumption paths, consumption habits, member information, stored value information and other data information, and use big data integration capabilities to further analyze and sort out the data, quickly help merchants to optimize and upgrade marketing, service experience and other aspects, who can take a big step in the new retail era.

From retail to new retail, there is not only a "new" word, but also new sales scenarios, new business and consumer relationships, and new supply chain processes. While the industry brings changes, customers will also benefit from new retail and enjoy more efficient services and better products. In the future, LED display manufacturers who really pay attention to efficiency and end customer experience can really soar in the east wind of new retail.