02 What is the industry-disruptive product?

The charging module is the core product of Eneng Era's entry into the new energy field. According to the author's understanding, there are already many large suppliers in this field, and the industry concentration is not low. What is the performance of Eneng Era's products? Is it an industry-disruptive product?

One of the biggest product pain points of the charging module is the high power loss. This product is developed for the needs of charging operators, and one of the greatest values created for users is to reduce the power loss."

The traditional charging module has a charging efficiency of about 90%-94%, which means that it has a power loss of 6%-10%. Don’t underestimate this power loss. If a charging pile runs at full load, the power loss for one year The amount is as high as tens of thousands of dollars. However, the charging module of Easy Energy can increase the charging efficiency to more than 99% and control the power loss within 1%.

A super-charging pile is 480kw, and the working time is 10 hours. If you use the charging module of Yi Neng era, it means that you can save 280 kWh of electricity a day compared to the current module, which is equivalent to an extra 200 yuan per day for a single pile, and an extra 6- With a profit of 70,000 yuan, the money saved within 2-3 years can already earn back the hardware investment of the supercharged pile.

This means that the original 4-5 year investment recovery period may be shortened to 2-3 years with the support of Yi Neng era products. This can effectively change the current long investment cycle of charging operators, and also allow the charging operation market to enter a good business ecosystem.

In addition to this key innovation, the charging module of Easy Times also has the characteristics of higher power and higher power density. It is smaller in size but more efficient, which can improve the utilization rate of space. For enterprises, this means that a smaller area can accommodate more charging piles, thereby increasing the overall output of operators.

At the same time, the reliability and experience of the product have also been greatly improved compared with the traditional charging module. For example, the unique soft switching technology is used to lower the switching loss rate, the controllable air cooling technology makes the operation noise of the charging pile lower, and the nanosecond short-circuit protection improves the service life of the charging pile.

All in all, these technological innovations all revolve around one purpose, that is, how to allow charging operators to save costs, improve efficiency, and increase the output capacity of a single device, so that the efficiency of charging operators can be greatly improved and costs can be greatly reduced.

03 Cost-effectiveness is the key

Technological innovation is not only about having better performance than traditional products, but also about cost-effectiveness. If high-performance products are expensive, it means a one-time higher investment for charging operators. As an enterprise, the calculation is always the input-output ratio, not just whether the technology is advanced or not.

The pricing strategy of Eneng Times is to maintain the same price as the products in the existing market, that is to say, Eneng Times can achieve 99% charging efficiency, but with those charging modules with a little more than 90%, at the same price. compete.

"Generally speaking, the traditional pricing model is that the pricing strategy for products of this quality in Yineng Times should be 2-3 times that of traditional products, because the benefits that can be brought to customers are clear and definite, but Yineng Times should The goal is to quickly occupy the market. In the face of the new energy market that is about to blow out, we have no time to wait and cultivate slowly. What the E-energy era needs is to quickly gain market share.

The goal of Eneng Times is not just the Chinese market, but a global market. We need to grow at a high speed. This is the fundamental reason why we also adopt the strategy of entering the market at a low price while launching industry-disruptive products.

At the same time, we also believe that only high quality and low price can truly bring value to customers. After the completion of the technology research and development of this product, Eneng Times will make every effort to deepen the innovation of the supply chain. Now the company's operation has shifted from product technology research and development to supply chain innovation and optimization, and has introduced several senior executives who are full-time engaged in supply chain innovation.

Supply chain innovation is one of the most effective means to reduce product costs. That is to say, we will continue to reduce costs. For charging operators, every cost innovation we make means a reduction in their procurement costs. "Only this kind of innovation can constitute the core competitiveness of an enterprise and form a long-term market moat.

Source: Zhenghedao