Euro 2020 is in full swing. In a month’s time, 24 teams will play in 11 European countries, from Glasgow to Munich to St Petersburg and London, all wrapped up in the enthusiasm of the fans.

In addition, the World Cup Asian qualifiers, the Copa America, the Olympic Games... all major sports events have been postponed to this year. Superimposing the events that had been scheduled for the 2021, the 2021 became a sporting year.

The crowds are as much a celebration of the sports industry as they are of the sports fans -- for example, the European Cup, which is now in full swing, has made fans forget to eat and sleep, and many listed companies are excited: product sponsorships, brand promotion, as well as lottery, beer and other derivatives, the European Cup is the arena of sports competition, but also the business of capital game.

The foreign sports consumption market is becoming mature, and the domestic stadium is speeding up the transformation

The sports industry chain includes sports services, stadium, sports marketing, sports derivatives and other sectors. The competition operation is the core of the sports industry chain, playing the role of stadium operation, sports service, sports marketing, sports copyright.

China’s LED enterprises ‘rise up’in sports

The sports year not only stimulates the fans’enthusiasm and revelry, but also is the capital feast of the commercial economy. It is worth noting that although China’s sports industry is still to be improved, but Chinese enterprises have already become the international sports arena’s “Daddy.”.

Chinese companies accounted for one-third of the 12 major sponsors of this year’s tournament, according to the official European Cup, with Hisense, Alipay, Vivo Tik and Tok becoming the largest ever sponsored by China.

In addition to these 12 sponsors, there are many Chinese LED Screen Enterprises.

Among them, Zhou Ming sports for the European Cup three star stadiums Budapest Puskas Stadium, Germany Allianz Stadium Munich, the Netherlands Amsterdam Stadium, provides the LED display application and the overall solution.

Zhou Ming fence at Puskas Stadium (source: Zhou Ming technology)

It is reported that Zhouming Sports is a brand of zhouming science and technology, with full-scene LED sports products and integrated solutions of sound, light and electricity, now it has become the partner of All China Sports Federation, the official partner of FIBA International Basketball Federation, the official supplier of display system of Chengdu Universiade, and the official partner of Manchester City Club of English Premier League.

The LED display has been used in Euro 2008 for three consecutive years. In addition, the World Cup, the Confederations Cup these two big competitions, has also selected the Olympic electronic field LED advertisement screen three consecutive times.

Successful appearance of the 2009 Confederations Cup on the advertising screen at the Otuo Electronic Arena (photo source: Aoto Otuo)

LED screen enterprises not only in the Euro 2020 competition, major events, major stadium can see the figure of Chinese LED Screen Enterprises.

For example, Lehman Photoelectric is the 2017-2020 Super League League league LED display official suppliers to solicit projects preferred partner; ABISON is Super League LED official suppliers, the term of five years (early 2017 to 2021) ; Liard’s focus is on building the industry prototype Stadium Operation Display and control system at Huaxi Live Banan District International Sports and Cultural Center in Banan District, the largest stadium in the southwest.

Specifically, the LED display screen in the stadium, mainly including full-color LED large screen, indoor and outdoor LED fence screen, indoor and outdoor stands screen, bucket LED display screen, timing LED screen, press conference hall display screen.

For LED enterprises, the industry can dig the direction of application is not limited to LED display, but also includes venue lighting, venue disinfection and so on.

Sports industry is a trillion-level consumption blue ocean, industrial upgrading in the future. How much of the future will depend on today’s layout. (by LEDinside Lynn)